Okay, we are already in the second quarter of this year. And of course, we should be aware of Digital Marketing Trends.
But the digital marketing scenario that comprises of a combination of SEO, PPC, social media platforms and content marketing has undergone a major shift.
Barely half a decade ago, AI and voice search was dismissed. But now, both these technologies have come back in a big way to take digital marketing to the next level.
Throat cut competition is the order of the day among many businesses in various industry segments. So every SMB is making using digital marketing to reach the maximum number of customers.
But hold on, do not forget the fact the digital marketing trends for 2019.
1. Artificial Intelligence
If you are a person keeping updates on the latest tech news around the world, then we do not have to tell you the importance of AI in Digital Marketing in recent times. As you know, 2016 was the year when apps become popular all over the world.
But although some apps had AI applications inbuilt, many digital marketers were not so supportive of implementing AI in this field.
But they were wrong. Social media platforms such as Facebook and Instagram implemented AI in their codes. The result was there for every digital marketer to see.
Let us imagine you are an entrepreneur with a 50-year-old family business of providing laundry services in the Worli area, Mumbai. You have also entered into a partnership with a popular startup which provides online laundry services in Mumbai.
To get the maximum revenue, you have a Facebook Page for your business. By running Ads regarding the various service packages in your company, you can analyze customer behavior.
Now, bots have been introduced by Facebook to help customers find the products and services as per the requirement.
Let us look at the other digital marketing trends for 2019.
2. Content Marketing
Well, every company has an online presence in the form of a website or at least a Facebook page for their product or services.
And can your website be empty?
No, it has to have content regarding the products your company manufactures, or the services offered to customers.
And the content has to be attractive and properly optimized as per the SEO guidelines and the market.
There are a number of free online tools you can use to have the right content.
Let us imagine, you are an entrepreneur having a company specialized in AC repair service in the area of Wadala, Mumbai. To reach the maximum number of customers, you have entered into a partnership with another company having technicians skilled in AC repair in Mumbai all over the city.
But being a smart businessman, you have a website and also a Facebook page.
Now, your digital marketing team needs to create separate banners for Facebook, Twitter and other social media channels every day.
The content should be unique, and attractive to the customers. Then only, the posts can get more likes and shares from the customers.
If a customer comes to your website to search for a specific problem related to AC repair, he/she should get the relevant content.
And you cannot use jargons on your website.
So, simple language with SEO optimization is required. Please note, that the trend of content marketing never changes, and it has been the same for a few years.
Hardly two years ago, every website used to be filled with the content of a specific niche.
But now, another change has occurred. Infographics are getting accepted by the common people.
Yes, people prefer videos, but they also prefer images with simple language which can give information. It should have proper content with suitable diagrams.
So, if you have an SMB, ensure that your website has enough infographics to keep the consumer glued to your website.
With the Facebook ad marketing strategies, you can get the data about the number of customers as per the demographics, age group and many more.
4. Email Marketing
The concept of email marketing started in 1978, to be precise.
Till a few years ago, many emails sent for marketing purposes ended in the Spambox.
And the messages were general and did not arouse curiosity among the public or consumers.
But came AI and machine learning, the very concept of generating content and sending emails changed.
Now, in email marketing, it is the automation systems which type the name, PERSONALIZED content and decide the time, the mail has to be sent to a specific customer.
5. Data Analytics
We have already spoken about the companies having accurate data on customer preferences.
Now the next change has happened. The rule has changed for B2B companies and B2C sectors. And another new technology has come to the fore.
Imagine, you are an entrepreneur having a laundry service in Bangalore.
Your team caters to five-star hotels and three-star hotels. You have a website by which the customers can order a service.
Now, if the months are October to November, it is the Dussehra season and a favorite for tourists from all over the world.
So, your team needs to be prepared to do more work. But how can you get information about the number of tourists and every detail? It is because of the new technology called predictive data analytics.
6. Digital Experiences
There was a time when customers stayed loyal to a brand. Even their families preferred the same brand.
But with the popularity of E-commerce websites, the customer has become the king. Companies in many industries are competing against each other to get a share of the market.
In recent times, companies spend more time, money and resources on retaining loyal customers than getting a new one. And they do this part in various ways.
The first step, which companies have taken is to have a mobile responsive website.
The main reason, many customers access websites or do online shopping via the mobile.
And now two more technologies have come to the fore.
Progressive Web Apps and Accelerated Mobile Pages are getting implemented on websites. The main reason, the companies want the visitors to have a great experience.
Why does the customer come to your website?
To look for products or to get a service. Correct? So the navigation should be easy.
And you need to ensure that the steps to book a service or place a request should take minimal time and clicks. Then you can sustain the market.
Do you prefer commuting to the office by public services such as a train or bus?
Then you will see that many among the public prefer watching youtube videos on their mobile.
And in recent times, with many international channels making a beeline entry to television and private videos (Netflix and Amazon), the video industry is expected to grow multi-fold.
Serials, that people used to watch on their TV are available on youtube videos.
So, the next major digital marketing trends for 2019 is that every company will have videos and a youtube channel.
8. Native Advertising
If you compare the companies in any industry, then the number is very huge. So even if every company puts out advertisements (and they do), then it is a huge disturbance for you as a customer.
As a human being, you have self-respect and will not like to get disturbed in your free time.
Also, you will not like a product or service pushed down on your brain. Will you?
There are times when a pop-up ad has done more harm to its parent company. This is the reason why many companies have switched over to native ads to retain their old customers.
Native ads do not look the same as advertisements, in fact, they come in tandem with the website content.
The consumer gets to know that it is an advertisement but does not feel offended.
In all, 2019 is a year which every digital marketer will look forward to. With the digital marketing trends of 2019 mentioned in this article, you can attract enough customers by following the mentioned methods. Have you read the article and feel we need to add more points? Then put a comment below and we will follow it up on our next article.